Why gamify my app...?

Many people want to know what the benefits might be to gamifying their app. Here's a brief summary of a few of them.

When many people think of gamification, they might think of games. What gamification means, however, is to apply certain elements one finds in modern video games to non-game applications. Some of those elements might be achievements, badges, points, rewards, leaderboards, or teams.

But, many ask, "Why would I put those elements into a non-game application...? What are the benefits...?"

Well, that's what we hope to answer here today.

One can perform a Google search to find a lot of different benefits to gamifying your application. There are a few, however, that stand out to us and those are the ones I want focus on in this article.

Objectivity

The first is objectivity. If you know your application and you report its interesting actions to r4nkt, then you now have a data store of sorts. By keeping track of what you think is interesting, then individual users as well as managers have a more objective view of things. This can be quite valuable. Insight becomes more objective, and the overall picture becomes more based on reality.

Feedback

Getting feedback is generally a positive thing. It can provide an opportunity to course correct or it can tell someone that they should stay the course. Without feedback, it's not always easy to know how things are going. Gamifying an application provides an opportunity to provide feedback in an automated fashion. Once you take the time to determine what kind of feedback is interesting or helpful and set up the system to record, process, and report, then you now have an automated feedback loop that is active 24/7. How much would you pay to have regular course correction for your employees...?

Motivation

Another one of the great benefits of gamification is motivation. When done well, gamifying your application can be a great motivator for everyone. Friendly competition between fellow users can introduce some fun into the normal day-to-day, which gives people something to look forward to, for example. It also serves as an additional incentive, adding a little extra drive to an individual's efforts. People who do well want to continue to do well. People who don't do as well, want to improve.

Guide

Gamification can also serve as a kind of guide for users, giving them direction or hints about what to do or what to do next. When users are interested in the game, they want to know how they can compete...and win. That opens up the opportunity to define achievements and rewards that can focus a user's attention, lead them along different paths, or discover new things.

Further reading

Here are a few links that were used for some of this article's content and that could provide you with deeper or additional information: